Content As a Prerequisite for Traffic-Building

People go to web sites to view meaningful content. You'd think that would be obvious, but it's not. Oh, you can get people to come to web sites by tricking them, but they'll be one-time visitors and they'll be annoyed with you. Tactics like link farms and misleading banners can only take you so far.

This is #3 in a series of articles about creating KeenerTech.com and my efforts to try to build up the traffic for the site. Here are the other articles in this series:

Other Articles in This Series

The task of promotion is one of creating a connection between your content and the people who would actually find it useful.A prerequisite for generating sustainable traffic is to have content that might actually be useful to someone. Once you have some real content, the task of promotion is one of creating a connection between your content and the people who would actually find it useful.

I've spent quite a bit of time creating technical articles and blog entries for the KeenerTech.com web site.

Counting every bona fide web page, article and blog entry as an indivudal page, the site now consists of some 106 pages. There are 31 pages in the Admin area, which includes all of the features necessary to maintain the operation of the web site, including managing the content.

There are 75 pages that are publicly accessible, including 50 pages of blog entries and articles.

The top ten articles currently available on KeenerTech.com are:

  1. Multiple Form Buttons in Rails
  2. Web 2.0 Hype Generator
  3. Creating Dynamic Charts With JFreeChart
  4. URL Rewriting in ASP.NET
  5. Introduction to Java Servlets
  6. Bringing Mathematical Journals to the Web
  7. Handling Credit Card Transactions Using CyberCash
  8. Getting Started With Ruby on Rails
  9. Top 10 Best Practices for Creating Web Sites
  10. Understanding How Oracle Triggers Are Executed

Some blog entries are short, almost conversational, while others are about current events. These shorter entries generate some traffic, but aren't as useful to my prospective audience as the long articles. Significantly, none of the shorter, less technical items are in the top 10.

Many of the longer and more technical content items are, in fact, publishable (in fact, three of the top 10 have been previously published in other venues). The most popular content item, by a wide margin, is "Multiple Form Buttons in Rails," which I think pinpoints a dramatic need for mid-level Rails content.

I may see about giving some of the content away to other technical sites, as long as they'll attach a biography to the article that links back to my site. That will help generate some traffic, as well as generating links to my web site (which, in turn, may raise the site's page ranking with various search engines).

Overall, the content available from the web site is in pretty decent shape, although more content will always be nice. More importantly, it compares well with similar blogs on the web.



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