My RubyNation 2011 Talk

Here's the official description for the talk I'll be giving at RubyNation 2011:

Creating Killer Business Models

You've created some really great software, but is it sufficient to form the basis of a viable business? What's your business model? How can you describe your business model and effectively communicate your vision to others? How can other people evaluate your business model and determine whether your vision and business strategies have merit? In this talk, I'll provide a conceptual basis for defining, documenting and evaluating business models. I'll also use real-world examples to show how these concepts can be effectively applied to help build actual businesses.


David Keener By dkeener on Sunday, April 03, 2011 at 02:36 PM EST

I was very pleased at how well this talk was received at RubyNation 2011. It was by no means the most highly attended talk at the conference, but I believe I may well have had the most singularly focused, interested and attentive audience of any talk at the conference. The people who were there were really interested in the topic.

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